From binge-worthy dramas to skincare routines that inspire devotion around the world, Korean culture has officially become a global obsession. Kpop Demon Hunters alone took the world by storm this year. As interest in all things Korean continues to grow, so does appreciation for the craftsmanship, innovation, and thoughtful design behind Korean products. But true…
This is not a drill: Olive Young stores are coming to the US! This week, Korea’s No. 1 Health & Beauty Store Olive Young announced plans to expand into the North American market with the opening of its very first store in Pasadena (CA) by May 2026. And shortly thereafter, more California stores, including locations…
If you’re tired of going out of your way for your favorite Korean groceries, Weee! is about to become your new best friend. This fresh, lively delivery service makes getting authentic Asian ingredients as easy as clicking a button, bringing everything straight to your doorstep the very next day. Weee! traces its roots back to…
Have you ever experienced the indulgence of a Korean massage chair? If not, you don’t know what you’re missing. These chairs offer a massage experience that can only be described as heavenly. Most Korean massage chairs I’ve encountered, often found in the homes of my elderly relatives who struggle with joint and muscle pain, have…
The jar’s curves are full yet simple. Its white color is pure but not cold, and its glaze shines warmly without being flashy. The humble Korean moon jar has captivated the world and is experiencing a huge resurgence in popularity. The international craze for moon jars first started in the UK. It began in 2006,…
Summer is still going strong and while dermatologists tell us any kind of sunscreen is better than none, Korean sunscreens feel so much better than others. It’s been three years since I tested the best Korean sunscreens on the market and since then, the sun care from Korea has only gotten better. None of the Korean…
It’s never an easy task to shop for the most important people in our lives. And who deserves more appreciation than our beloved Korean moms – our ‘Ummas’ – who care for us with a warm meal and a heart full of love? Here are some can’t-miss suggestions for gifts that have secretly, or not…
Buying gifts for finicky teens and young adults is a difficult task! But one thing you can count on is that all things Korean are very cool right now. Also, most teens, including teen boys, care as much about skincare as any teen girl. Check out our top picks that are sure to delight all…
Gentle Monster is everywhere. Arguably the biggest luxury brand to launch from the peninsula, this Korean eyewear company has a turnover of hundreds of millions of dollars every year and can be found in over 450 retailers in 30 countries. You should expect long lines before walking into any of their 41 (and counting) flagship…
Air Purifiers are the norm in most homes in Korea due to the wildly fluctuating air quality. Many Americans are following suit. As New York City and the entire Northeast US experienced the worst air pollution in recent memory this week due to Canadian wildfires, air purifiers have become as essential as they are in…